AfterNic

As an example, the following illustrates the scoring method as of 12/11/2007:

The domain name you have submitted for appraisal has been reviewed, measured and ranked across multiple criteria including, but not limited to, the following data points:

1. TLD. TLD is short for “Top Level Domain”, and refers to the extension found at the end of your domain. Com, Net, Mobi, and EU are all examples of TLDs. Certain TLDs have higher intrinsic market demand than others, and therefore the extension of a particular domain is a driver of a domain’s value.
2. Domain Length. Generally speaking, the fewer the number of characters in a domain, the higher the value. The reason for this is that short domains are usually easier to remember for the visitors of a particular website. In most cases, if a domain name is of a memorable nature it will have a higher value than a longer or less memorable name.
3. Alphabetic vs. Non-Alphabetic Characters. Domain Names that contain solely letters are in greater demand than domain names which contain numbers or hyphens.
4. Search Engine Term Popularity. Certain terms are more commonly used within leading Internet search engines. Commonly used terms are indicators of domain demand and value.
5. Language. The more widely spoken the domain language, the greater opportunity for Commercial Application for a specific domain.
6. Commercial Value or “Brandability”. Branding potential for a domain name is a key driver of domain name. One word memorable domains (i.e. Photography.com, Decide .com) or fun sounding names (i.e. Bullhead.com) often have higher inherent demand and value than less intuitively memorable names.
7. Market Demand. This metric measures the volume of potential buyers for a specific domain name. Measurements include number of registered alternative TLDs for the name, the number of Internet Advertisers for a specific term, and other Market Demand sources.
8. Other. There are many other domain characteristics that influence domain valuation, either positively or negatively. Examples include domain subject matter, current events, seasonality, pop culture or any other of a number of comparatively minor value drivers.

Domain Name Index (DNI) Scoring
DNI Scoring is provided using the criteria described above and ranked from 1 – 10, with
one being the lowest and 10 being the highest.
Attribute Index Scoring
1. TLD
2. Domain Length
3. Alphabetic Characters
4. SE Term Popularity
5. Language
6. Commercial Value
7. Market Demand
8. Other

Demand sources.
this is an example.com
$1,400.00
12/11/2007
44.0
TOTAL DNI SCORE
Domain Name Appraisal

APPRAISAL VALUE:
For information on how to most effectively purchase, sell or earn domain parking
revenues for this domain, please refer to the cover email sent with this Appraisal.

   About the Author: Steve Merrill has been designing websites since 1992 with his most recent creations catering the mobile world. His porfolio carries across many different categories including education where he's been a college webmaster for more than eleven years.

   For more information, you may contact Steve at Merrill.tel.